How to Take Your Email Marketing to the Next Level

It's a fact that most prospects don't purchase on their first interaction with your brand. The buying cycles vary across sectors, products and services and that's the reason lead nurturing is an essential part of your digital ecosystem. Marketing through email is among the fastest and most effective methods of lead nurturing. If you want to implement an effective program of email marketing, make sure that your company is using automated processes to the maximum extent feasible. Applying best practices in email can improve your approach and will bring tangible results for your business. If you're using Constant Contact or Hubspot to manage your marketing via email nurturing leads and segmenting them via email workflows is an effective way of building contacts with leads, and then get them to the next stage of their funnel. It is essential to remain at the top of the minds of your customers and reach them more than once. Marketers have noted an increase of 7600% in revenue from segmented campaigns. Segmentation allows you to collect information from people who are interested in your services or products. How 5 How 3

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